The Mission

Paperloveme Calligraphy at its heart is a small business with the main mission to create beautiful and elegant one-of-a-kind calligraphy and watercolor illustrations for people who are looking to manifest a joyous moment in their life.

The Vision

By creating, designing, and carefully crafting items for people as well as teaching workshops, I feel that I am sharing my passion with the world. It's important to me that my work translates to a sentiment. Whether it is making a bride cry of happiness because her wedding stationery turned out exactly how she wanted it, or by calming the frustration on my students when they are having trouble with their tools. Making that kind of impact on someone's life is what Paperloveme is about.

The Core Values

Handmade is prettier.

Community over competition.

Respect one another.

Everything is made in the name of love.

Happiness is what we make it.

Elegance is minimalistic.

Paperloveme Calligraphy owner

Meet the Maker

"I make your calligraphy dreams into reality"

Hola, I am G!

Let me introduce myself properly. My name is Giulissa Principe, but please call me G. I am the calligrapher, designer, maker and creator of all things at Paperloveme Calligraphy. I make pretty things for people to enjoy, and I love teaching how to do them. 

Paperloveme Calligraphy wants to create a stress-free environment for anyone looking for beautiful handmade designs. Whether made with calligraphy or watercolor, on paper or any other surfaces, for your wedding or just for a special gift, I am here to make sure that you find what you are looking for, or to create what you are designing in your head, a reality.

As an artist and calligrapher, I hope you enjoy my work and I hope it brings you as much happiness as it brings me to make it. I brag about the fact that no inquiry, “crazy idea,” or challenge, is too much for me. Check out my Portfolio and Services for fun projects I have worked on.

In case you were wondering...

… where my accent comes from...
I was born and raised in Lima, Peru. I moved with my family to the United States in 2001, and I have called the San Francisco Bay Area my home ever since. My main language is Spanish, thus my funny accent. You will never see me talking in Instagram stories because my accent thickens even more than usual and I pronounce things funnily whenever I am in front of the camera. 


… what I used to do before I created Paperloveme...
I have a Political Science and Paralegal degree that I never used. I have 12+ year career in Supply Chain and Logistics. I worked for the Chia Pets, Ove Gloves and Clapper makers, and I learned most of what this career was about. Then I worked for Gumdrop Cases, and boy! I learned a lot of business strategies and operations there. All of this combined experience made me brave enough to start my own business.

… why and how Paperloveme was born…
I have always loved playing with paper and watercolors. I love letting my creativity flow in the form of lettering, calligraphy, watercolors and ink on paper. I have been making cards for friends and family for as long as I can remember. I stop playing with them a few years. About 7 years ago, I was feeling very stressed out about work, and I needed to distress somehow. So, I went back to my paper and colors.
Needless to say, calligraphy and watercolors have always been my greater companions and my source of calmness. Once I started practicing again, I never stopped relaxing and loving my "alone" time with my dear tools. I took classes to improve and develop new calligraphy styles and watercolor techniques.

In 2014, I decided to create a website and to give my "project" a name. I put my art and myself out there to see if people would like it. My friends and family were major supporters, and in late 2015, I opened my Etsy shop and things started to slowly grow. In 2016, I was going bonkers with my full time job and my business (I still giggle when I say that). By end of 2016, I decided to quit my job. Since January 2017, I have been a full time business owner. Even though, there has been a lot of wandering this year, I can’t wait for the new year to arrive and use everything I have learned this year, to make 2018 even a better year.

… what I do when I am not working…
I love spending time with my fiance, family and friends. I truly believe that in order to have a happy life you must make time for those who you love and love you. I also like to clean (yep! I am that kind of person). Having things organized and clean really puts me in a happy place. Also, bottomless brunch mimosas put me in a happy place. 

… about things you didn’t know about me…
I learned to drive at age 34 (2017)
I can’t start a conversation with a stranger. Never have been able to.
I don’t know how to swim
I love llamas
I founded a non-profit organization in 2009, called Do Good Lab

Featured in


If you are still hooked and want to know what is going on in our shop when is fresh out of the oven, let's be friends. Please join our newsletter. I promise you I don't send you things everyday, but only relevant info. Pinky swear!


Follow me on Instagram

for a daily dose of prettiness...